This blog is all about marketing and tips you can use to improve your own marketing efforts. Some of the topics (there are many more) that are discussed include:
* Direct Marketing
* Digital Marketing
* Social Media
* Brand Marketing
* Luxury Marketing
Friday, April 12, 2013
Doing Weird Things To Customers Without Testing - Topix
I'm a Marketing person who has spent my career in the field and loving it every day. My blog, Http://www,joyofdirectmarketing.com says it all. I've worked on client side at Better Homes and Gardens Books and Random House Books and was General Manager of J. Walter Thompson Direct, AC&R Direct and TBWA Geller Direct, and now my own agency, Lois Geller Marketing Group. I've moved from specializing in direct marketing to using those fundamentals in everything we do at our agency from television commercials to social media to advertising.
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